University Brand Guidelines: University Name
The Texas A&M University System maintains Writing Guidelines with instructions for referencing A&M System schools. Follow these guidelines, as outlined below, to help ensure that our university's name is used correctly and consistently.
Usage Guidelines
The official university name may only be used:
- In affiliation with official university programs, groups and organizations.
- For university-approved activities.
- In association with content that aligns with the university's values. References to drugs, alcohol and other inappropriate content are not permitted. Exception: Beer produced by Tupps Brewery and branded as Bold Gold Texas Lager is approved.
Referencing the University Name
Approved
East Texas A&M University
East Texas A&M
ETAMU (informal)
ET (informal)
In publications for external audiences, always use “East Texas A&M University” as the first reference and “East Texas A&M” as the second reference.
In publications for internal audiences, “East Texas A&M” may be used as the first reference.
Not Approved
ETAMUniversity
East Texas A & M University
East Texas A & M
East Texas State
Referencing the university by one of its previous names (TAMUC, ETSU, ETSC, ETSTC, ETSNC, ETNC) is not approved unless you are addressing alumni from that time period. When doing so, please seek approval from the Office of Marketing and Communications.
Referencing the A&M SYSTEM
Approved
First reference: The Texas A&M University System
Second reference: A&M System or Texas A&M System
To prevent confusion in publications for external audiences, always use “the A&M System” or “Texas A&M System” on second reference, not just “system” alone.
In publications for internal audiences, the word “system” can be used alone on second reference. Lowercase “system” unless beginning a sentence.
Not Approved
TAMUS
TAMU System
The Texas A & M University System
Texas A & M System
Using the Registered Symbol
The full university name—East Texas A&M University—is legally registered in and protected by the U.S. Patent and Trademark Office, so the registered symbol (®) must accompany it.
The registered symbol may be omitted if
- It is too small to be readable.
- The name is used for internal purposes.
Please reach out to the Office of Marketing and Communications at [email protected] if you have questions about when or how to use the registered symbol with the university’s name.