Department of Marketing and Business Analytics News
ETAMU Students Turn Data into Real-World Solutions at Alteryx Datathon
Students from across East Texas A&M University applied their analytical skills to real-world challenges during this fall’s Alteryx Datathon
Alumnus Aditya Kumar Thota Secures Senior Data Role at Capital One
Alum Aditya Kumar Thota recently stepped into the role of Senior Data Process Manager at Capital One’s Integrated Workforce Reporting division.
ETAMU Business Staff, Alum Named Co-Chair of DJCC
Yazan Kakish, director of marketing and communications for the East Texas A&M University College of Business, was recently named the co-chair of the Dallas Junior Chamber of Commerce's (DJCC) Board of Directors.
College of Business Faculty Named to Tech Titans Board
Dr. Chris Myers, professor of marketing and business analytics at ETAMU, was recently named to the Board of Directors of Tech Titans, a Dallas-based technology trade organization that is the largest of its kind in Texas.
ETAMU Hackathon Fall 2024 Showcases Student Innovation and Business Expertise
East Texas A&M University proudly hosted the Hackathon Fall 2024, an event that demonstrated the ingenuity, technical expertise, and collaborative spirit of its Marketing and Business Analytics students.
MKTBA TAMUC Kicks Off Fall 2024 Semester with Enthusiastic Welcome Party
As the Fall 2024 semester commenced at Texas A&M University-Commerce, the Marketing and Business Analytics Student Organization (MKTBA) celebrated with a successful Welcome Party on October 3rd at the Dallas location.
The event drew an impressive turnout of more than…
Susmita Bashir: Leading the Way to a Bright ‘Verizon’
Susmita Bashir’s remarkable journey from a graduate student at Texas A&M University-Commerce to a Technical Program Manager at Verizon is a testament to her drive and expertise. Leading a global team of more than 100 in Verizon’s 5G Home Internet division, Bashir has made a significant impact in one of the world’s leading tech companies.
TAMUC Alum Celebrates 45 Years with North Texas-Based Credit Union
Texas A&M University-Commerce alumna Carolyn Jordan recently celebrated 45 years with Dallas-based Neighborhood Credit Union (NCU), a not-for-profit organization with more than 90 years of history.
A&M-Commerce Alum Named to Vice President Role at SAP
A Texas A&M University-Commerce alum was recently selected as the newest vice president of a multinational software company.
College of Business Students Claim High Honors at ISACA Competition
The 7th Annual Information Systems Audit and Control Association (ISACA) North Texas Student Case Competition concluded on April 23, 2024, with outstanding success for both Texas A&M University-Commerce College of Business teams as they claimed high finishes.
Hosted virtually, the…
A&M-Commerce: A Gateway to the Fastest-Growing Careers
A recent U.S. Bureau of Labor Statistics report reveals remarkable growth in the U.S. job market in the fields of health, math and computer science. In fact, 15 of the top 20 fastest-growing careers land in these three fields. As…
College of Business Students Sweep Top Honors at 6th Annual ISACA North Texas Student Case Competition
Two teams from the College of Business at Texas A&M University-Commerce participated in the 6th Annual ISACA North Texas Student Case Competition, winning first and third place.
Students were presented with a real-world business problem related to cybersecurity to analyze…
ISACA’s Hackathon Competition: How AI Reduces Complexity for Customers
The A&M-Commerce College of Business recently partnered with the Information Systems Audit and Control Association (ISACA), a professional association dedicated to IT governance, to hold its annual spring Hackathon competition from March 20 through 28 at the university’s Dallas site.…
Paying It Forward: Certified Tableau Desktop Specialist Student Teaches Workshop for Peers
In an effort to continue to provide students with the opportunity to obtain industry-recognized certifications in their field of study, the A&M-Commerce College of Business and the Department of Marketing and Business Analytics sponsored Vijay Venu Gopal Chowdary in obtaining…
Spring into Action: Marketing and Business Analytics Student Organization Hosts Annual Welcome Party
With the launch of the Spring 2023 semester at A&M-Commerce, the Marketing and Business Analytics Student Organization (MKTBA) hosted their annual welcome event on February 15 at the Dallas site.
This event was open to all new and returning members,…
One Big Lion Family: Four Relatives Attend TAMUC at the Same Time
Texas A&M University-Commerce prides itself on creating an atmosphere where Lions feel like family. Currently, a quartet of university students share the Lion family dynamic more literally than most.
Husband Jacob Cuevas, wife Hermila Cuevas, daughter Angelica Cuevas and niece…
Foundation of Blockchain & Bitcoin
Dr. Zaki Malik moderated a panel on the Foundation of Blockchain Technology and Bitcoin as part of the 2022 Business Toolbox Series for the North Dallas Chamber of Commerce.
The Panelists included Tim Savage from the Weaver Tax Firm, Lee…
TAMUC Students Achieve Highest-Ever Finish in ISACA Competition
A group of Texas A&M University-Commerce students took home second place in a recent competition held by the Information Systems Audit and Control Association (ISACA). ISACA is a global association that provides training and credentials in auditing, governance, technology and…
Dr. Bo Han Certified by Amazon
Dr. Bo Han is now a cloud computing practitioner certified by Amazon Web Services.
Dr. Han said of the recognition, “It’s an honor to be certified by an industry leader such as Amazon. Lifelong learning has been critical to my…
Mane Event – Student Organization Showcase
The MKTBA student organization was well represented at the Mane Event Student Organization Showcase which was held Saturday, October 30th at Great Lawn by the Rayburn Student Centre. It was a great opportunity for the Officers (Ashwini, Audrey and Dapo)…
MKTBA Tailgating Party, Fall 2021
The Marketing and Business Analytics student organization was tasked with hosting a tailgating party for the College of Business.
This event was held on the 30th of October 2021 at the TAMUC Memorial Stadium. It was a fun event and…
MKTBA Welcome Party – Taking Studies and Careers to the Next Level!
Our goal was to welcome students into the new semester, allow them to network with faculty, staff and fellow students, and also share the list of activities planned for the organization.
Key Highlights:The event was graced with the presence of…
Hackathon Competition, Fall 2021 – Facial Recognition Analytics
A hackathon competition is held every semester to give students the opportunity to acquire industry skills and experience by competing in teams with each other. Of course, in addition to invaluable experience, the cash prizes for student accounts make for…
New Paper by Dr. Ruiliang Yan – Journal of Business Research paper
Dr. Ruiliang Yan, Associate Professor of MKT, recently coauthored (with Dr. Zixia Cao, University of Colorado Denver) a paper entitled “Product nutrition, innovation, advertising and firm's financial gains” in the Journal of Business Research. This research studied the firm’s investment…
Dr. Bo Han Helps New Students via Faculty Advisor Program
Dr. Bo Han, Faculty Advisor of the MS in Business Analytics Program, helped more than 50 newly admitted graduate students get prepared for their study and campus life at TAMUC. A majority of international students get advice on course registrations,…
Multiple TAMUC Faculty Members to be Recognized at Virtual Ceremony
Eight faculty members at A&M-Commerce will be awarded the 2021 Dr. Augustine “Chuck” Arize Junior Faculty Award in a virtual ceremony on Tuesday, Oct. 5.
Dean Kimberly McLeod in the College of Education and Human Services will serve as keynote…
Dr. Bo Han’s Research Sheds Light on Crowdfunding
Dr. Bo Han and coauthors recently published a paper titled “Entrepreneurial crowdfunding backer motivations: a latent Dirichlet allocation approach” in the European Journal of Innovation Management. A text mining methodology was adopted to analyze nearly 100 crowdfunding projects on KickStarter.com.…
Multiple A&M-Commerce Professors to Receive Junior Faculty Award
The A&M-Commerce Faculty Senate and the Texas Association of Black Personnel in Higher Education have selected eight outstanding faculty members to receive the 2021 Dr. Augustine “Chuck” Arize Junior Faculty Award.
The award recognizes A&M-Commerce faculty who exhibit professional excellence.…
College of Business Offers Graduate Certificates and Programs to Enhance Workforce Marketability
With much of the workforce in doubt or on hold amid the COVID-19 pandemic, the College of Business at Texas A&M University-Commerce is offering graduate certificates and programs designed to enhance workforce marketability.
Dean Mario Hayek emphasizes that now is…